In addition to the foregoing concerning customer websites, Online Prospect Limited may collect, or work with third party technologies that collect, non-personally identifiable information about visitors to Online Prospect Limited’s customer websites includes, for example: IP address, browser type, browser history, ISP, browser language, referring website addresses, date and time of visits, search keywords, page view history, activities and actions on the customer website, user location (city, country, zip code), date and time stamp, types of advertisements viewed and click data, and visitor’s device information, including make, model, operating system, and data connection type. Online Prospect Limited uses the Collected Information to better target advertising and advertising campaigns to visitors of Online Prospect Limited’s customer websites. The information may also be used to operate and improve the Online Prospect Limited’s services; to customize the advertising and content you see on the customer website; to report on or forecast advertisement or advertisement campaign performance including preparing visitor activity summaries; and to determine non-personally identifiable user responses to advertisements and advertisement campaigns. Online Prospect Limited may supplement the Collected Information with non-personally identifiable information provided by third parties to enhance these uses. Online Prospect Limited may share the Collected Information with its partners to help them deliver targeted advertisements and advertising campaigns to visitors to customer websites and with those who help Online Prospect Limited provide its services. Online Prospect Limited may also share the Collected Information as necessary to comply with laws or regulatory requirements and/or to respond to lawful requests and legal process, to protect the rights and property of Online Prospect Limited, its affiliates, agents and customers or in the case of an emergency to protect the safety of our employees, agents, customers or any person. RETENTION OF COLLECTED DATA Online Prospect Limited retains information collected for as long as needed to provide Online Prospect Limited’s services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.